How Herbalife Annual Convention came together.
a corporate for life
Herbalife came to us looking for an annual that matched their high-energy distributor culture. We designed the room around a single bold accent colour drawn from the brand palette, ran a tight keynote programme with multi-speaker hand-offs, and engineered the closing celebration around a small floor act and a live music stage.
An ongoing partnership now in its third consecutive annual cycle. Capacity attendance, on-time keynote, and an internal post-event survey scoring 4.7 out of 5 across distributor experience, content quality and venue.